Broker Reciprocity is a business program where brokers grant each other permission to display their listings on each others' web sites. Brokers who participate in the program can display all active listings of all participating members of the program. If a broker chooses not to participate, no other broker will be permitted to display that brokers listings. A broker can include their listings in the IDX / Broker Reciprocity database without having a web site of their own.

Benefits/Values:

• Dynamic Content…creates a draw for new prospects to visit the brokers web site.
• Local service…the consumer may feel more comfortable using a property search tool that is offered by a local brokerage vs. using a national portal such as realtor.com or homeadvisor.com.
• Retention…creates an incentive for the consumer to come back to the site.
• Branding…most IDX / Broker Reciprocity solutions are “branded”, keeping the broker identity and message in front of the consumer at all times.
• Stickyness…IDX / Broker Reciprocity is automatically updated with the local MLS data, usually on a daily basis. This creates a dynamic resource and consumers will want to keep coming back to see what's new.
• Lead Generation…consumers will go to a brokers web site that promotes access to the entire MLS database, once they're on your site, you can use capturing tools to gather the leads.
• Better educated…never before has this type of information been available to consumers without interacting with a real estate professional. Consumers come more prepared and better educated about the market with more realistic expectations. This makes the home buying process more efficient when they begin working with a real estate professional.

 Broker Reciprocity Vendor List

Advanced Access

Birdview Technologies

CIS Data Systems

Gombach Group

IDX Search

iHomefinder Inc.

Nebulous/YourMLSSearch

NetEconomist

Reliance Network, LLC

ScreenDreamer

Wolfnet Technologies


PLEASE NOTE: DelawareRules.com makes no representation or warranty, express or implied, recommending any of these companies for Broker Reciprocity or any other service.